What’s in a name?

Posted in Blog, Recent News. Written by admin on November 19th, 2009

The naming of a company quite often happens at an early stage – maybe when the initial ideas about the business are being noted or when you are finalising who your target market is. Names may be chosen based on a variety of factors. Perhaps it’s a particularly memorable name, or a name that conveys what your company can offer, something a bit more complex.

One thing that is almost certain is that you put a not inconsiderable effort into choosing your company name. Maybe friends and family were used as a sounding board or potential clients were asked what they think of the name. When it comes to using a Chinese name for your company things become a whole lot more complex – getting it right could be the key to ensuring credibility for you and your company.

There will certainly be many options available when choosing a Chinese name. Maybe you will go for a translation that has a similar sound to your name in English. We can help with deciding upon Chinese characters that will provide a similar sound but at the same time have positive meanings. Another option would be to choose a name that describes what your company does – we can help with this too.

In short, choosing a Chinese name for both your business and yourself is not a straightforward task. Make sure you get it right be choosing us to help with these important steps.